Wednesday, March 07, 2007
Why is that we were amongst the nations of the EU that most proactively embraced the euro, adapting with little difficulty to the change in currency and we have to tarnish the transition by failing to call it by its proper name? I am no pedant but the fact is euro must be up there with the most use words in the vernacular and it frustrates the hell out of me that we repeatedly get it's name wrong. On three occasions last night, Joe Higgins on Questions and Answers, an ad for a DVD sale and unsurprisingly Glenda Gilson on Rodge and Podge it was Euros, Euros, Euros. Note I've used capital letters as I'm sure if they were to spell the word they would use the upper case which is also wrong. How simple can it be, a short 4 letter word, no need for capitilisation or a plural and yet we give out about the price of an item and so forth talking about a currency that does not exist. How can advertisers be so reckless as to let such an inaccuracy go into their output, this type of laziness will seep into kids fragile little minds and before we know it we'll be talking in Euros. We are already on the slippery slope of txt speak, lets get this right. It's euro.