Friday, October 13, 2006

Cider Renaissance

The UK branch of the Bulmers brand, Magners, is reporting substantial increases in the popularity of cider, so much so that the company cannot meet demand. The reversal of fortune and perception of the brand is due to what the British Independent reports is the marketing success of the decade.

1 comment:

Parnell said...

Magners, cannot meet supply and demand? Catastrophies on a grand scale similar to this. Should be, could be an need to be made known in the public domain.