'The Dark Knight' Marketing

The marketing for the Batman Begins sequel is going to new extremes in the depth of material for fans to pore over online in advance of the films release. Extensive time was given to revealing the look of the Joker and now with the launch of thegothamtimes.com come a string of sister sites all loaded with perspectives. I am not interested in the sequel but I am interested in the buzz the producers are creating and how film marketing in general will change after this. So too a prologue featurette on the Jokers beginnings can be found here.

I have discussed this before here. That same post also discussed Cloverfield, another film which is steeping itself in secrecy with the trailer below being the largest reveal to date.